Story perspectives

Disney, Amazon, Netflix Explore 'Pause Ads' to Boost Revenue

11/10/2025

35 3

Summary

Story summary

The Walt Disney Company (Disney), Amazon.com (Amazon), and Netflix, Inc. (Netflix) test 'pause ads' when viewers pause content to monetize pauses.
Disney's Pause+ may offer interactive experiences.
NBCUniversal and Warner Bros. Discovery, Inc. are testing full-screen pause ads.
Despite consumer aversion to commercials, media companies believe relevant pause ads can improve viewer experience and drive sales as platforms face rising subscription costs and demand for live sports content.

1 of 1

Story summary

The Walt Disney Company (Disney), Amazon.com (Amazon), and Netflix, Inc. (Netflix) test 'pause ads' when viewers pause content to monetize pauses.
Disney's Pause+ may offer interactive experiences.
NBCUniversal and Warner Bros. Discovery, Inc. are testing full-screen pause ads.
Despite consumer aversion to commercials, media companies believe relevant pause ads can improve viewer experience and drive sales as platforms face rising subscription costs and demand for live sports content.