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Yahoo Auctions Bans Video Game Price Gouging in Japan

11/11/2025

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Summary

Story summary

Yahoo Auctions and Yahoo Flea Market will ban selling new video games in Japan at prices above the manufacturer's suggested retail price (MSRP).
Effective November 13, 2025, new game listings will be limited to MSRP for the first month after a game's release.
The measure targets scalpers who inflated prices since the Nintendo Switch 2’s June 2025 release.
Violations will lead to listing deletions and potential account suspensions.

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Story summary

Yahoo Auctions and Yahoo Flea Market will ban selling new video games in Japan at prices above the manufacturer's suggested retail price (MSRP).
Effective November 13, 2025, new game listings will be limited to MSRP for the first month after a game's release.
The measure targets scalpers who inflated prices since the Nintendo Switch 2’s June 2025 release.
Violations will lead to listing deletions and potential account suspensions.