Apple and ISSEY MIYAKE Unveil the iPhone Pocket: A New Wearable Accessory

Apple has partnered with the renowned Japanese fashion house ISSEY MIYAKE to launch the iPhone Pocket, a limited-edition accessory designed to carry an iPhone, AirPods, and other everyday items. This innovative product features a unique 3D-knitted construction that allows it to fully enclose an iPhone while providing a glimpse of the display through its ribbed open structure. The iPhone Pocket will be available starting November 14, 2025, at select Apple Store locations and online in countries including France, Greater China, Italy, Japan, Singapore, South Korea, the UK, and the U.S.

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The iPhone Pocket is inspired by the concept of “a piece of cloth,” reflecting ISSEY MIYAKE's signature pleated design. It is available in two versions: a short strap design priced at $149.95, offered in eight colors—lemon, mandarin, purple, pink, peacock, sapphire, cinnamon, and black—and a long strap design priced at $229.95, available in sapphire, cinnamon, and black. The accessory can be worn in multiple ways: handheld, attached to bags, or draped over the body, allowing users to personalize their style.

Apple News

The development of the iPhone Pocket was a result of close collaboration between the Miyake Design Studio and Apple’s design team. Yoshiyuki Miyamae, design director at MIYAKE DESIGN STUDIO, emphasized that the design speaks to the bond between the iPhone and its user, promoting a universal aesthetic and versatility. Molly Anderson, Apple’s vice president of Industrial Design, noted that the color palette was intentionally created to mix and match with all iPhone models, enhancing the accessory's appeal.

issey miyake & apple craft 3D-knitted 'iPhone pocket' as a wearable way to carry your deviceApple NewsAppleInsiderApple and ISSEY MIYAKE introduce iPhone Pocket limited edition designer strap accessoryMacRumorsEngadget

The iPhone Pocket will be sold at ten flagship Apple Store locations, including Apple Regent Street in London, Apple SoHo in New York, and Apple Ginza in Tokyo. It will also be available online at apple.com. Apple has positioned the launch to coincide with the holiday season, suggesting that the limited-edition accessory may be available until the end of the year.

Apple and ISSEY MIYAKE Introduce a Limited-Edition iPhone PocketAppleInsiderMacRumorsEngadgetApple NewsApple and ISSEY MIYAKE introduce iPhone Pocket limited edition designer strap accessory

While the iPhone Pocket has been praised for its innovative design and fashion-forward approach, some critics have questioned its practicality and necessity as an accessory. The concept of a knitted sleeve for a smartphone may seem unconventional, leading to mixed reactions regarding its appeal and functionality.

AppleInsider

• “The design of iPhone Pocket speaks to the bond between iPhone and its user, while keeping in mind that an Apple product is designed to be universal in aesthetic and versatile in use,” — Yoshiyuki Miyamae, Design Director, MIYAKE DESIGN STUDIO

Apple News

• “Apple and ISSEY MIYAKE share a design approach that celebrates craftsmanship, simplicity, and delight,” — Molly Anderson, Vice President of Industrial Design, Apple

Apple News

The iPhone Pocket represents a fusion of technology and fashion, showcasing Apple's ongoing commitment to innovative design while inviting users to express their individuality through personal accessories.

AppleInsider