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Amazon Prime Video Hits 315 Million Ad Viewers

11/11/2025

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Summary

Story summary

Amazon announced at the unBoxed event in Nashville that Prime Video now reaches over 315 million monthly ad-supported viewers globally, up from 200 million in April 2024.
The figure is based on internal data covering September 2024 through August 2025 across 16 countries.
Jeremy Helfand, Vice President of Prime Video Advertising at Amazon, called the milestone transformative and noted Prime Video's ad tier launched in early 2024, enabling advertising innovation.

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Story summary

Amazon announced at the unBoxed event in Nashville that Prime Video now reaches over 315 million monthly ad-supported viewers globally, up from 200 million in April 2024.
The figure is based on internal data covering September 2024 through August 2025 across 16 countries.
Jeremy Helfand, Vice President of Prime Video Advertising at Amazon, called the milestone transformative and noted Prime Video's ad tier launched in early 2024, enabling advertising innovation.