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YouTube's Long-Form Content Surges Among 35-64 Year Olds

11/11/2025

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Summary

Story summary

The Ampere Analysis report finds that viewers aged 35–64 are increasingly using YouTube for long-form content like movies and TV shows.
About 85% of online users watch YouTube monthly, with nearly 18% engaging with full-length content.
India (32%) and Saudi Arabia (20%) lead, while U.S. (15%) and U.K. (12%) trail; the trend is strong in Brazil and Mexico, where broadcasters are slow to adopt streaming and content owners reach viewers.

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Story summary

The Ampere Analysis report finds that viewers aged 35–64 are increasingly using YouTube for long-form content like movies and TV shows.
About 85% of online users watch YouTube monthly, with nearly 18% engaging with full-length content.
India (32%) and Saudi Arabia (20%) lead, while U.S. (15%) and U.K. (12%) trail; the trend is strong in Brazil and Mexico, where broadcasters are slow to adopt streaming and content owners reach viewers.