Back to today’s briefing

Story perspectives

Department Stores Dwindle as Young Shoppers Favor Brands

11/11/2025

47 3

Summary

Story summary

New Zealand department stores struggle to adapt to changing consumer preferences.
Millennials and Gen Z prefer direct-to-consumer shopping, contributing to the closure of Smith & Caughey’s and DFS Galleria.
Young shoppers value design and exclusivity and seek engaging experiences through digital communities and boutique activations.
As a result, the retail landscape has shifted from grand department stores to specialized brand experiences.

1 of 1

Story summary

New Zealand department stores struggle to adapt to changing consumer preferences.
Millennials and Gen Z prefer direct-to-consumer shopping, contributing to the closure of Smith & Caughey’s and DFS Galleria.
Young shoppers value design and exclusivity and seek engaging experiences through digital communities and boutique activations.
As a result, the retail landscape has shifted from grand department stores to specialized brand experiences.