Story perspectives
Wendy's to Close Up to 350 Locations in Turnaround Plan
11/12/2025
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Story summary
- Wendy's plans to close 200 to 350 U.S. locations as part of a turnaround strategy.
- Closures will begin in the fourth quarter of 2025 and continue into 2026, per interim CEO Ken Cook.
- Wendy's reported a 4.7% decline in same-store sales and a 2% drop in revenue.
- Wendy's will emphasize value and freshness in its marketing to attract customers.
- Cook aims to improve restaurant economics through collaboration with franchisees.
