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Tech Giants Battle for NFL and MLB Media Rights

11/12/2025

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Summary

Story summary

Apple and Amazon seek NFL and MLB media rights to replace DirecTV's NFL Sunday Ticket.
The NFL sells the package for more than $2.5 billion annually, with Google bidding via YouTube.
The competition excites leagues but worries media firms because tech giants can fund bids.
Bob Iger, former Disney CEO, warned about competing with companies under different financial rules.
DirecTV opted out of bidding after substantial losses on the package.

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Story summary

Apple and Amazon seek NFL and MLB media rights to replace DirecTV's NFL Sunday Ticket.
The NFL sells the package for more than $2.5 billion annually, with Google bidding via YouTube.
The competition excites leagues but worries media firms because tech giants can fund bids.
Bob Iger, former Disney CEO, warned about competing with companies under different financial rules.
DirecTV opted out of bidding after substantial losses on the package.