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Story perspectives

South African Travelers Embrace Luxury and Sustainability in 2026

11/12/2025

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Summary

Story summary

The majority—69%—of over 2,000 South African travelers plan to take the same or more holidays in 2026 than in 2025.
Gen Z leads the trend, with 66% intending to travel more frequently in 2026.
Key 2026 trends include AI-assisted travel planning and the "lux-scaping" trend of booking luxury stays.
Additionally, 73% have engaged in "passion pursuits" during trips, and 76% consider the environmental impact of holidays.

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Story summary

The majority—69%—of over 2,000 South African travelers plan to take the same or more holidays in 2026 than in 2025.
Gen Z leads the trend, with 66% intending to travel more frequently in 2026.
Key 2026 trends include AI-assisted travel planning and the "lux-scaping" trend of booking luxury stays.
Additionally, 73% have engaged in "passion pursuits" during trips, and 76% consider the environmental impact of holidays.