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Digital Armour Launches Impact40™: Boosting Productivity by 40%

11/12/2025

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Story summary
  • Digital Armour has launched Impact40™, an AI-powered IT service designed to increase productivity for mid-sized and SME businesses in Australia by up to 40%.
  • The program addresses the challenge of Australian labor productivity, which is growing at less than 1% annually.
  • CEO Maria Padisetti highlights the need for accessible and effective technology, warning that complacency is a greater threat than technology itself.
  • Impact40™ aims to shift businesses from reactive to strategic IT management, helping them stay competitive in a changing market.