Story perspectives
Apple TV Stays Ad-Free, Future Ads Still Possible
11/13/2025
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Story summary
- Apple TV will remain ad-free for now, according to Eddy Cue, Apple's senior vice president.
- Cue did not rule out the possibility of future ads.
- Apple TV costs $12.99 per month in the US and £9.99 in the UK, lower than many competitors despite a recent price increase.
- Analysts say Apple may eventually introduce an ad tier to boost revenue, as other platforms have done.
