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Story perspectives

Italy Targets Fast Fashion Giants with New Regulations

11/13/2025

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Story summary
  • Italy will implement measures targeting platforms such as Shein and Temu by 2025, announced by Industry Minister Adolfo Urso.
  • Economy Minister Giancarlo Giorgetti urged the EU tax be introduced in 2026 instead of 2028, to curb low-cost, unregulated imports.
  • The Italian fashion federation supports the measures, noting they could address environmental issues linked to ultra-fast fashion.
  • The proposal will be formalized as an amendment to next year's budget soon.