Story perspectives
Farewell Suica Penguin: Iconic Mascot Retires After 25 Years
11/13/2025
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Story summary
- East Japan Railway Company (JR East) announced on November 11, 2025 that the Suica Penguin will retire at the end of the 2026 fiscal year after 25 years as the Suica Card’s face.
- The penguin was created by Chiharu Sakazaki and appears on Tokyo merchandise.
- JR East will introduce a new mascot as part of expanding Suica.
- Fans expressed heartbreak, and Sakazaki pledged to make the final year memorable.
