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Alibaba Rebrands AI App to Compete with ChatGPT

11/13/2025

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Summary

Story summary

Alibaba Group Holding Ltd. will revamp its mobile AI app to align with OpenAI’s ChatGPT, aiming to boost competitiveness and revenue from individual users.
The Tongyi apps on iOS and Android will be renamed to Qwen, after Alibaba's AI model.
Gradually, Alibaba will introduce agentic-AI features to facilitate shopping on Taobao.
This overhaul is part of a broader strategy to catch up with rivals in the AI market.

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Story summary

Alibaba Group Holding Ltd. will revamp its mobile AI app to align with OpenAI’s ChatGPT, aiming to boost competitiveness and revenue from individual users.
The Tongyi apps on iOS and Android will be renamed to Qwen, after Alibaba's AI model.
Gradually, Alibaba will introduce agentic-AI features to facilitate shopping on Taobao.
This overhaul is part of a broader strategy to catch up with rivals in the AI market.