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Story summary
- Tom Holland's non-alcoholic beer brand Bero partners with Aston Martin for a three-year collaboration.
- The collaboration began during the 24 Hours of Le Mans and merges both brands' craftsmanship and heritage.
- Bero will be featured at Aston Martin events and in collaborative content.
- John Herman, CEO of Bero, hinted at future partnerships across sectors targeting younger mindful-drinking consumers.
- Bero plans to monitor engagement to gauge the partnership's success.
