Story perspectives

Sports Streaming Surges: 38% of U.S. Households Subscribe

11/13/2025

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Summary

Story summary

Parks Associates, a market research firm, finds that 38% of U.S. internet households subscribe to a sports-specific streaming service, up from 4% in 2019.
National Football League (NFL) dominates viewership, with 82% of sports viewers regularly watching its content.
Netflix and Amazon account for 25–33% of the NFL's broadcast revenue.
The National Basketball Association (NBA)'s $76 billion media deal will shift 26% of revenue to Amazon Prime Video by 2025–26.

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Story summary

Parks Associates, a market research firm, finds that 38% of U.S. internet households subscribe to a sports-specific streaming service, up from 4% in 2019.
National Football League (NFL) dominates viewership, with 82% of sports viewers regularly watching its content.
Netflix and Amazon account for 25–33% of the NFL's broadcast revenue.
The National Basketball Association (NBA)'s $76 billion media deal will shift 26% of revenue to Amazon Prime Video by 2025–26.