Story perspectives

PepsiCo Unveils Simply NKD Snacks, Ditching Artificial Colors

11/14/2025

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Summary

Story summary

PepsiCo announced the launch of Simply NKD Doritos and Cheetos, available December 1, 2025.
The snacks are made without artificial colors or flavors.
The four flavors are Nacho Cheese, Cool Ranch, Simply NKD Puffs, and Flamin' Hot.
Hernán Tantardini, PepsiCo Chief Marketing Officer, emphasized flavor without added colors.
PepsiCo Chief Executive Officer Rachel Ferdinando reassured that traditional Cheetos and Doritos will remain available.
The move aligns with a broader industry trend to remove artificial dyes, following Kraft Heinz and General Mills.

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Story summary

PepsiCo announced the launch of Simply NKD Doritos and Cheetos, available December 1, 2025.
The snacks are made without artificial colors or flavors.
The four flavors are Nacho Cheese, Cool Ranch, Simply NKD Puffs, and Flamin' Hot.
Hernán Tantardini, PepsiCo Chief Marketing Officer, emphasized flavor without added colors.
PepsiCo Chief Executive Officer Rachel Ferdinando reassured that traditional Cheetos and Doritos will remain available.
The move aligns with a broader industry trend to remove artificial dyes, following Kraft Heinz and General Mills.