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Stephen Curry Ends 13-Year Partnership with Under Armour

11/14/2025

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Summary

Story summary

Stephen Curry (NBA star) and Under Armour, Inc. have ended their 13-year partnership effective immediately, with Curry retaining ownership of the Curry Brand and freedom to pursue new retail deals.
Under Armour will release the Curry 13, the final shoe from the collaboration, in February 2026.
This move aligns with Under Armour's restructuring, increasing costs to $255 million.

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Story summary

Stephen Curry (NBA star) and Under Armour, Inc. have ended their 13-year partnership effective immediately, with Curry retaining ownership of the Curry Brand and freedom to pursue new retail deals.
Under Armour will release the Curry 13, the final shoe from the collaboration, in February 2026.
This move aligns with Under Armour's restructuring, increasing costs to $255 million.