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Realestate.com.au Launches Engaging Video Feature on iPhone App

11/14/2025

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Summary

Story summary

realestate.com.au launched a video experience in its iPhone app on iOS 18+, with vertical videos on the home screen covering property news, expert insights, and market analysis for early-stage property seekers and property dreamers.
Jonathan Swift, Chief Product and Audience Officer at REA Group, says the feature will boost engagement.
The app will update weekly with new content and Android features are planned in coming months.

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Story summary

realestate.com.au launched a video experience in its iPhone app on iOS 18+, with vertical videos on the home screen covering property news, expert insights, and market analysis for early-stage property seekers and property dreamers.
Jonathan Swift, Chief Product and Audience Officer at REA Group, says the feature will boost engagement.
The app will update weekly with new content and Android features are planned in coming months.