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TikTok Unveils Bulletin Board to Boost Creator Engagement

11/14/2025

Summary

Story summary

TikTok has launched its Bulletin Board feature, available to creators aged 18+ with at least 50,000 followers, notifying followers of new posts.
Posts can include text, images, and videos, but comments are disabled and users can react with emojis.
The feature aims to boost engagement and retention amid growing competition.
Early adopters include media outlets and music artists who may use Bulletin Board for content, with safety and moderation emphasized.

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Story summary

TikTok has launched its Bulletin Board feature, available to creators aged 18+ with at least 50,000 followers, notifying followers of new posts.
Posts can include text, images, and videos, but comments are disabled and users can react with emojis.
The feature aims to boost engagement and retention amid growing competition.
Early adopters include media outlets and music artists who may use Bulletin Board for content, with safety and moderation emphasized.