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Ultra-Wealthy Families Flock to Sports Team Investments

11/14/2025

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Summary

Story summary

Sports teams have become the top specialty asset for ultra-wealthy families, with 34% investing, per a JPMorgan Private Bank survey of 111 billionaire family-office principals.
Ownership stakes rose from 6% in 2022 to 20% in 2025 as valuations rise on media rights and sponsorships.
Female team owners support women's sports to promote equality, while alternatives exist for those priced out of major stakes.

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Story summary

Sports teams have become the top specialty asset for ultra-wealthy families, with 34% investing, per a JPMorgan Private Bank survey of 111 billionaire family-office principals.
Ownership stakes rose from 6% in 2022 to 20% in 2025 as valuations rise on media rights and sponsorships.
Female team owners support women's sports to promote equality, while alternatives exist for those priced out of major stakes.