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Zespri Sees 30% Sales Surge, Expands Kiwifruit Production

11/14/2025

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Summary

Story summary

Zespri, a New Zealand-based kiwifruit marketer, reports a 30% increase in U.S. retail sales, ranking 15th in fruit sales.
At the 2025 IFPA Global Produce & Floral Show, Head of Marketing Jeanne Wilson announced U.S. trials for the RubyRed kiwifruit and highlighted the popularity of the SunGold variety.
A three-year planting program for RubyRed will start in Italy in 2024, covering 170 hectares.
Zespri aims to expand SunGold production to 65 million trays by 2035, focusing on quality management and consumer engagement.

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Story summary

Zespri, a New Zealand-based kiwifruit marketer, reports a 30% increase in U.S. retail sales, ranking 15th in fruit sales.
At the 2025 IFPA Global Produce & Floral Show, Head of Marketing Jeanne Wilson announced U.S. trials for the RubyRed kiwifruit and highlighted the popularity of the SunGold variety.
A three-year planting program for RubyRed will start in Italy in 2024, covering 170 hectares.
Zespri aims to expand SunGold production to 65 million trays by 2035, focusing on quality management and consumer engagement.