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Sony Pictures to Develop Film Franchise for Labubu Dolls

11/14/2025

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Summary

Story summary

Sony Pictures has acquired the screen rights to the Labubu doll brand to develop a feature film and potential franchise.
The Labubu dolls, designed by Kasing Lung and launched in 2015, gained popularity through "blind box" sales by Pop Mart, creating a collector's market.
Celebrity endorsements, especially from K-pop star Lisa, have increased demand, contributing to Pop Mart's profits, which soared by 396% this year.
The project is in early stages, with no producers or filmmakers currently attached, and the film's format remains undecided.

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Story summary

Sony Pictures has acquired the screen rights to the Labubu doll brand to develop a feature film and potential franchise.
The Labubu dolls, designed by Kasing Lung and launched in 2015, gained popularity through "blind box" sales by Pop Mart, creating a collector's market.
Celebrity endorsements, especially from K-pop star Lisa, have increased demand, contributing to Pop Mart's profits, which soared by 396% this year.
The project is in early stages, with no producers or filmmakers currently attached, and the film's format remains undecided.