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REI's Holiday Sale: Up to 40% Off Gear!

11/15/2025

44 10 Full Breakdown

Summary

Story summary

REI hosts a holiday sale from November 14 to 24 with discounts up to 40% on gear and apparel.
The REI Co-op 650 Down Jacket is $90.29, a 30% cut from the original price.
REI members get 20% off one full-priced item with code HOLIDAY2025.
This year marks a decade of closing stores on Black Friday to promote the #OptOutside initiative.

History

Historical Context

Launched in 2015, REI's #OptOutside initiative closed stores on Black Friday, encouraging outdoor activities and attracting 1.4 million participants. This movement reflects a shift towards sustainability and community engagement in retail, contrasting sharply with traditional consumerism. As REI marks a decade of this initiative, it underscores the lasting impact of prioritizing environmental values over profit during peak shopping seasons.

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Story summary

REI hosts a holiday sale from November 14 to 24 with discounts up to 40% on gear and apparel.
The REI Co-op 650 Down Jacket is $90.29, a 30% cut from the original price.
REI members get 20% off one full-priced item with code HOLIDAY2025.
This year marks a decade of closing stores on Black Friday to promote the #OptOutside initiative.

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