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Apple's $229 Pouch: Fashion Statement or Overpriced Gimmick?

11/16/2025

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Summary

Story summary

Apple has launched the iPhone Pocket, a limited-edition, 3D-knitted pouch priced at $229.95, designed with Japanese designer Issey Miyake.
The pouch holds iPhones and small items and comes in two sizes and various colors.
Reactions are mixed, with some praising the design while others mock the price as the iPod Socks.
Critics question practicality and U.S. market readiness, noting cross-body straps are less popular.

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Story summary

Apple has launched the iPhone Pocket, a limited-edition, 3D-knitted pouch priced at $229.95, designed with Japanese designer Issey Miyake.
The pouch holds iPhones and small items and comes in two sizes and various colors.
Reactions are mixed, with some praising the design while others mock the price as the iPod Socks.
Critics question practicality and U.S. market readiness, noting cross-body straps are less popular.