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AI-Powered Ads: Personalization Sparks Debate Among Experts

11/16/2025

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Summary

Story summary

Advertisers are using AI to personalize online ads based on personalities and emotional states.
Cheil UK and Spotlight analyze users' online activities to adapt ad content.
This approach yields tailored ads reflecting preferences in tone, music, and visuals.
Experts Alex Calder and Ivan Mato express skepticism, and the debate centers on whether brands should prioritize personalization over broader advertising.

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Story summary

Advertisers are using AI to personalize online ads based on personalities and emotional states.
Cheil UK and Spotlight analyze users' online activities to adapt ad content.
This approach yields tailored ads reflecting preferences in tone, music, and visuals.
Experts Alex Calder and Ivan Mato express skepticism, and the debate centers on whether brands should prioritize personalization over broader advertising.