Back to today’s briefing

Story perspectives

Sony Pictures to Adapt Popular Plush Labubu into Film

11/17/2025

41 10

Summary

Story summary

Sony Pictures is set to adapt Labubu into a movie after acquiring the screen rights.
No creative team is attached yet, and it remains undecided whether the film will be animated or live-action.
Labubu, created by Hong Kong artist Kasing Lung in 2015 as a Nordic mythology-inspired plush produced by Pop Mart, a Chinese company, has grown from niche to mainstream with blind-box sales fueling a robust resale market.

1 of 1

Story summary

Sony Pictures is set to adapt Labubu into a movie after acquiring the screen rights.
No creative team is attached yet, and it remains undecided whether the film will be animated or live-action.
Labubu, created by Hong Kong artist Kasing Lung in 2015 as a Nordic mythology-inspired plush produced by Pop Mart, a Chinese company, has grown from niche to mainstream with blind-box sales fueling a robust resale market.