Back to today’s briefing

Story perspectives

Obsidian Rejects AI Integration Amid Gaming Industry Shift

11/17/2025

50 9 Full Breakdown

Summary

Story summary

Obsidian Entertainment, part of Xbox Game Studios, will not adopt generative AI in its projects.
This stance comes as the gaming industry increasingly integrates AI technologies.
In 2025, Obsidian released multiple titles, including Avowed and The Outer Worlds 2.
Activision, another Microsoft publisher, has faced criticism for using AI-generated content in its games.
The stance unfolds amid Microsoft's growing focus on AI investments.

History

Historical Context

Founded in 2003 by former Black Isle Studios employees, Obsidian Entertainment gained recognition for role-playing games like Fallout: New Vegas. In 2018, Microsoft acquired the studio, which shifted focus to original titles. By 2025, Obsidian's decision against generative AI in gaming reflected industry concerns over authenticity, contrasting with competitors like Activision, which faced backlash for AI-generated content.

1 of 2

Story summary

Obsidian Entertainment, part of Xbox Game Studios, will not adopt generative AI in its projects.
This stance comes as the gaming industry increasingly integrates AI technologies.
In 2025, Obsidian released multiple titles, including Avowed and The Outer Worlds 2.
Activision, another Microsoft publisher, has faced criticism for using AI-generated content in its games.
The stance unfolds amid Microsoft's growing focus on AI investments.

1 / 2