Story perspectives
Stereogum Faces 70% Ad Revenue Drop, Shifts to Subscription Model
11/17/2025
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Story summary
- Stereogum, the indie music site founded in 2002, faces revenue pressure as AI reduces ad income by 70%.
- Scott Lapatine, founder of Stereogum, says the site will shift to a subscription model to survive.
- Lapatine says, "I’ve never discovered anyone from the algorithm."
- The site has a new design and faster loading times.
