Story perspectives
L'Oréal Expands China Presence with Lan Investment
11/17/2025
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Story summary
- L'Oréal announced on November 17, 2025 that it acquired a minority stake in Lan, a Chinese skincare brand, marking its second China investment.
- The move signals China's importance to L'Oréal's global strategy as local brands gain market share.
- Vincent Boinay, L'Oréal's North Asia President, emphasized the company's commitment to the Chinese market.
- The investment followed L'Oréal's earlier purchase of a 6.67% stake in Chando for 442 million yuan.
