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Entrepreneur Wins $32K to Launch Anxiety-Reducing Coffee

11/17/2025

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Summary

Story summary

Amber Scott, founder of Piq, won a $32,000 prize from the University of Canterbury's Enterprise Challenge to market and launch Piq, a coffee-and-L-theanine product designed to reduce jitters and anxiety.
She started Piq to address caffeine's drawbacks while studying law.
Manufacturing will take place in New Zealand.
Scott plans to gather consumer feedback on Piq's use in cafes and workplaces.

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Story summary

Amber Scott, founder of Piq, won a $32,000 prize from the University of Canterbury's Enterprise Challenge to market and launch Piq, a coffee-and-L-theanine product designed to reduce jitters and anxiety.
She started Piq to address caffeine's drawbacks while studying law.
Manufacturing will take place in New Zealand.
Scott plans to gather consumer feedback on Piq's use in cafes and workplaces.