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Walton Goggins Embraces Grinch Role in Walmart's Holiday Ad

11/17/2025

28 5 Full Breakdown

Summary

Story summary

Walton Goggins, the actor, stars in Walmart's 2025 holiday campaign, 'Who Knew?', portraying a Grinch-like figure.
Goggins initially dismissed Grinch comparisons, but now acknowledges the likeness, saying, "I do kind of look like the Grinch."
In the commercial, he plays a reimagined Grinch who teams with Mindy Lou Who to offer Black Friday deals in WhoKnewVille.
The makeup helps the transformation, and the spot is currently airing.

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Story summary

Walton Goggins, the actor, stars in Walmart's 2025 holiday campaign, 'Who Knew?', portraying a Grinch-like figure.
Goggins initially dismissed Grinch comparisons, but now acknowledges the likeness, saying, "I do kind of look like the Grinch."
In the commercial, he plays a reimagined Grinch who teams with Mindy Lou Who to offer Black Friday deals in WhoKnewVille.
The makeup helps the transformation, and the spot is currently airing.