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Vue CEO Slams IMAX Deal, Advocates for Wider Access

11/17/2025

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Summary

Story summary

Tim Richards, founder and CEO of Vue Entertainment, criticized IMAX's deal with Netflix for Greta Gerwig's upcoming film 'Narnia,' which limits IMAX exposure to a two-week window.
He argues the model harms audiences and the film industry by restricting access.
Richards points to Barbie's success as evidence that a broad theatrical ecosystem can thrive without IMAX exclusivity and urges diverse viewing options.

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Story summary

Tim Richards, founder and CEO of Vue Entertainment, criticized IMAX's deal with Netflix for Greta Gerwig's upcoming film 'Narnia,' which limits IMAX exposure to a two-week window.
He argues the model harms audiences and the film industry by restricting access.
Richards points to Barbie's success as evidence that a broad theatrical ecosystem can thrive without IMAX exclusivity and urges diverse viewing options.