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Meta Launches Dolby Vision Support for Instagram Videos

11/18/2025

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Summary

Story summary

Meta announced November 17, 2025 that Instagram for iOS is the first Meta app to support Dolby Vision and ambient viewing environment metadata for HDR videos.
FFmpeg developers helped implement this, using 2,000 lines of code to compress Dolby Vision metadata from 100 kbps to 25 kbps.
A/B testing showed users watched HDR videos longer with metadata.
Meta plans to extend this support to Facebook Reels and other apps.

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Story summary

Meta announced November 17, 2025 that Instagram for iOS is the first Meta app to support Dolby Vision and ambient viewing environment metadata for HDR videos.
FFmpeg developers helped implement this, using 2,000 lines of code to compress Dolby Vision metadata from 100 kbps to 25 kbps.
A/B testing showed users watched HDR videos longer with metadata.
Meta plans to extend this support to Facebook Reels and other apps.