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Ford Discontinues Focus Amid Shift to Electrification

11/18/2025

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Story summary
  • Ford Motor Company has discontinued the Ford Focus after 27 years and more than 12 million units sold.
  • The decision, announced in 2022, aligns Ford's strategy toward electrification and replaces the Focus with Explorer and Capri.
  • Saarlouis plant in Germany, which produced the Focus, has closed and no buyer has been found.
  • Europe's Ford market has fallen from second to twelfth, and a new mid-sized crossover is planned for 2027.