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Firefly Launches Electric Vehicles in Singapore, Eyes Expansion

11/18/2025

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Summary

Story summary

Firefly, a compact electric vehicle brand owned by China’s Nio, has launched its first right-hand drive models for export to Singapore.
The company plans to enter Thailand and Britain by 2026.
Daniel Jin, Firefly's CEO, says the brand must be premium to avoid price wars.
In Europe, tariffs pose challenges to pricing at about 29,900 euros, higher than planned.

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Story summary

Firefly, a compact electric vehicle brand owned by China’s Nio, has launched its first right-hand drive models for export to Singapore.
The company plans to enter Thailand and Britain by 2026.
Daniel Jin, Firefly's CEO, says the brand must be premium to avoid price wars.
In Europe, tariffs pose challenges to pricing at about 29,900 euros, higher than planned.