Story perspectives

Entrepreneur Kyla Sternlieb's $10M Pet Food Success Story

11/18/2025

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Summary

Story summary

Kyla Sternlieb, founder of Under the Weather, launched the business in 2016 after recognizing a need for convenient pet diets.
The brand has $10 million in annual sales, with products that help pets with health issues.
Sternlieb emphasizes reinvesting revenue and adapting to supply chain challenges from the pandemic and geopolitical events.
She advises entrepreneurs to choose manufacturers that allow small initial orders and to diversify their product line.

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Story summary

Kyla Sternlieb, founder of Under the Weather, launched the business in 2016 after recognizing a need for convenient pet diets.
The brand has $10 million in annual sales, with products that help pets with health issues.
Sternlieb emphasizes reinvesting revenue and adapting to supply chain challenges from the pandemic and geopolitical events.
She advises entrepreneurs to choose manufacturers that allow small initial orders and to diversify their product line.