Story perspectives

Investors Flock to Innovator's ETFs Amid Market Volatility

11/18/2025

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Summary

Story summary

Rising market volatility pushes investors to Innovator Capital Management's U.S. Equity Power Buffer ETFs, which shield the first 15% of S&P 500 losses and cap upside at about 13%.
Innovator Capital Management, based in Wheaton, Illinois, manages around $28 billion in defined-outcome funds that use options to mitigate losses.
These funds drew over $10.8 billion in inflows this year despite underperforming the S&P 500, signaling popularity among cautious investors.

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Story summary

Rising market volatility pushes investors to Innovator Capital Management's U.S. Equity Power Buffer ETFs, which shield the first 15% of S&P 500 losses and cap upside at about 13%.
Innovator Capital Management, based in Wheaton, Illinois, manages around $28 billion in defined-outcome funds that use options to mitigate losses.
These funds drew over $10.8 billion in inflows this year despite underperforming the S&P 500, signaling popularity among cautious investors.