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Project B Basketball League Launches Amid Skepticism

11/22/2025

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Summary

Story summary

Project B is a global basketball league launching November 2026 with six teams and seven-city five-on-five tournaments.
Alyssa Thomas (Women’s National Basketball Association, WNBA) and Nneka Ogwumike (Women’s National Basketball Association, WNBA) signed with Project B, attracted by equity stakes.
The league seeks a unified streaming platform for a billion users.
It faces skepticism about appeal due to no home teams and Saudi ties.

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Story summary

Project B is a global basketball league launching November 2026 with six teams and seven-city five-on-five tournaments.
Alyssa Thomas (Women’s National Basketball Association, WNBA) and Nneka Ogwumike (Women’s National Basketball Association, WNBA) signed with Project B, attracted by equity stakes.
The league seeks a unified streaming platform for a billion users.
It faces skepticism about appeal due to no home teams and Saudi ties.