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Jonquel Jones Joins Project B: A Shift in Women's Professional Basketball

11/18/2025, 10:35:45 PM

Overview of Project B and Player Signings

Jonquel Jones, the 2024 WNBA Finals MVP, has announced her decision to join Project B, a new global women’s basketball league set to launch in November 2026. This league aims to provide higher salaries and equity stakes for players, a significant draw amid ongoing negotiations between the WNBA and its players' union over a new collective bargaining agreement (CBA). Jones is the third WNBA star to commit to Project B, following Alyssa Thomas and Nneka Ogwumike.

Financial Incentives and League Structure

Project B plans to feature 66 players divided into six teams, with each athlete expected to earn salaries exceeding those currently offered by the WNBA. Reports suggest that salaries could start at around $2 million per year, with multi-year contracts potentially reaching eight figures. This financial model is designed to attract top talent and provide a competitive alternative to the WNBA, which is currently in negotiations over salary and revenue sharing.

Background and Context of Player Movements

The emergence of Project B comes at a time when the WNBA is facing scrutiny over player compensation and working conditions. The league's players have been vocal about their demands for better pay and a more equitable revenue-sharing model. The formation of Project B, alongside the existing Unrivaled league, indicates a growing trend where players are seeking opportunities that align with their financial and professional aspirations.

Criticism and Concerns

While Project B presents an appealing alternative for players, there are concerns regarding its financial backing, particularly the reported involvement of Saudi Arabia’s sovereign wealth fund. Although Project B co-founder Grady Burnett has denied any direct financial support from Saudi Arabia, the league's partnership with Sela, a subsidiary of the Saudi Public Investment Fund, raises questions about the league's long-term sustainability and ethical implications.

Official Statements & Responses

Jonquel Jones expressed her enthusiasm for joining Project B, stating, “I am super ecstatic and super honoured to announce that I will be joining Project B to be able to continue to play against the best players in the world.” Alyssa Thomas's signing was similarly celebrated, with Project B's chief basketball officer, Alana Beard, highlighting her leadership and competitiveness as vital to the league's vision.

What's Next for Women's Basketball?

As Project B prepares for its inaugural season, the WNBA must address the challenges posed by this new competitor. The potential for a talent drain is significant, as players like Jones, Thomas, and Ogwumike may attract others to follow suit. The WNBA's response to these developments will be crucial in determining the future landscape of women's professional basketball.

Verbatim Quotes

  • “Let’s get it,” — Jonquel Jones, WNBA Player
  • “Alyssa is the kind of player and person you build around,” — Alana Beard, Chief Basketball Officer, Project B
  • “We’re building a global basketball league, so we want a global diversified cap table around us,” — Grady Burnett, Co-founder, Project B

The formation of Project B marks a pivotal moment in women's professional basketball, as it challenges the traditional structures of the WNBA and offers players new opportunities for financial and professional growth.