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Apple Announces Biannual iPhone Launches Starting 2026

11/19/2025

49 5 Full Breakdown

Summary

Story summary

Apple will hold two iPhone events annually starting in 2026, with the fall event featuring high-end models such as the iPhone 18 Pro and a foldable version.
In spring 2027, Apple will release base models like the iPhone 18e and a new iPhone Air.
According to Mark Gurman, the staggered schedule aims to boost marketing and revenue and may ease employee pressure while reducing competition between premium and budget models.

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Story summary

Apple will hold two iPhone events annually starting in 2026, with the fall event featuring high-end models such as the iPhone 18 Pro and a foldable version.
In spring 2027, Apple will release base models like the iPhone 18e and a new iPhone Air.
According to Mark Gurman, the staggered schedule aims to boost marketing and revenue and may ease employee pressure while reducing competition between premium and budget models.