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Story summary
- Eminem has filed a lawsuit against the Australian brand Swim Shady for Slim Shady trademark infringement.
- His lawyers say the name could mislead consumers into believing he is affiliated with Swim Shady.
- Eminem has held the Slim Shady trademark since 2001 and has pursued similar cases.
- The U.S. Patent and Trademark Office granted Swim Shady a trademark earlier this year, prompting Eminem's challenge.
