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PUBG Creator Rejects AI, Champions Artist Empowerment

11/19/2025

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Summary

Story summary

Brendan Greene, creator of PUBG, supports the backlash against generative AI in gaming.
He says PlayerUnknown Productions does not use large language models and empowers artists.
Krafton has shifted to an AI-first approach, but PlayerUnknown Productions remains independent as Project Artemis includes three games.
The first Artemis game, Prologue: Go Wayback, launches November 20, 2025, featuring terrain-level world generation.

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Story summary

Brendan Greene, creator of PUBG, supports the backlash against generative AI in gaming.
He says PlayerUnknown Productions does not use large language models and empowers artists.
Krafton has shifted to an AI-first approach, but PlayerUnknown Productions remains independent as Project Artemis includes three games.
The first Artemis game, Prologue: Go Wayback, launches November 20, 2025, featuring terrain-level world generation.