Story perspectives

British TV Sales to U.S. Exceed $1 Billion in 2024

11/19/2025

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Summary

Story summary

In 2024, sales of British shows to the United States surpassed $1 billion for the first time, comprising 40 percent of sales.
Pact reported growth was driven by traditional broadcast networks, while streaming services' spending plateaued.
Investments rose abroad, with Australia up 22%, France up 61%, Germany up 4%, and India down 11%.
Pact CEO John McVay notes rising production costs and reduced financing, yet British TV remains appealing internationally.

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Story summary

In 2024, sales of British shows to the United States surpassed $1 billion for the first time, comprising 40 percent of sales.
Pact reported growth was driven by traditional broadcast networks, while streaming services' spending plateaued.
Investments rose abroad, with Australia up 22%, France up 61%, Germany up 4%, and India down 11%.
Pact CEO John McVay notes rising production costs and reduced financing, yet British TV remains appealing internationally.