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UTA Teams Up with Parmigiano Reggiano for Global Promotion

11/19/2025

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Summary

Story summary

United Talent Agency (UTA) partners with the Parmigiano Reggiano Consortium to promote the cheese through product placements in films and TV.
UTA will leverage its global connections to convey quality and tradition.
Parmigiano Reggiano is produced in Italy for nearly 1,000 years and has Protected Designation of Origin status.
The partnership aims to reach new audiences and highlight artisanal qualities, noting 53.2% export growth in 2025.

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Story summary

United Talent Agency (UTA) partners with the Parmigiano Reggiano Consortium to promote the cheese through product placements in films and TV.
UTA will leverage its global connections to convey quality and tradition.
Parmigiano Reggiano is produced in Italy for nearly 1,000 years and has Protected Designation of Origin status.
The partnership aims to reach new audiences and highlight artisanal qualities, noting 53.2% export growth in 2025.