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EU Proposes Simplified Cookie Consent for Better Privacy

11/19/2025

Summary

Story summary

The European Commission proposed changes to cookie consent policies to simplify experiences by letting browser-based privacy preferences guide website choices.
Cookie banners have frustrated users since 2018.
The European Commission argues current cookie practices do not empower citizens over their data.
The proposals require European Parliament review and approval by the European Union (EU)'s 27 member states, and specify a six-month period during which websites must respect these choices.

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Story summary

The European Commission proposed changes to cookie consent policies to simplify experiences by letting browser-based privacy preferences guide website choices.
Cookie banners have frustrated users since 2018.
The European Commission argues current cookie practices do not empower citizens over their data.
The proposals require European Parliament review and approval by the European Union (EU)'s 27 member states, and specify a six-month period during which websites must respect these choices.