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Black Friday's Reign Declines: Early Shoppers Demand AI Deals

11/20/2025

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Summary

Story summary

A Quantum Metric study finds Black Friday's dominance is fading, with 45% of consumers starting holiday shopping before Black Friday and 25% finishing before Thanksgiving.
Only 15% of shoppers took advantage of October sales, signaling a shift toward year-round shopping patterns.
Deloitte notes that shoppers expect personalized, efficient digital experiences and urges retailers to integrate AI tools as 33% plan to use AI for deals, doubling from last year.

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Story summary

A Quantum Metric study finds Black Friday's dominance is fading, with 45% of consumers starting holiday shopping before Black Friday and 25% finishing before Thanksgiving.
Only 15% of shoppers took advantage of October sales, signaling a shift toward year-round shopping patterns.
Deloitte notes that shoppers expect personalized, efficient digital experiences and urges retailers to integrate AI tools as 33% plan to use AI for deals, doubling from last year.