Story perspectives

Kenya, Google Launch Program to Boost African Digital Trade

11/20/2025

Summary

Story summary

Kenya is partnering with Google and the African Continental Free Trade Area (AfCFTA) Secretariat to create a borderless African market.
The AfCFTA Digital Inclusion and Entrepreneurship Program will provide essential digital skills to 7,500 small and medium-sized enterprises (SMEs), focusing on AI and digital trade.
The program includes training on cross-border digital trade, cloud tools, and AI productivity.
The UN Economic Commission for Africa (UN ECA) and TradeMark Africa are launching a capacity-building initiative for women-led businesses to enhance digital trade capabilities.
This initiative aims to support the AfCFTA's goals and improve digital infrastructure and access to finance.

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Story summary

Kenya is partnering with Google and the African Continental Free Trade Area (AfCFTA) Secretariat to create a borderless African market.
The AfCFTA Digital Inclusion and Entrepreneurship Program will provide essential digital skills to 7,500 small and medium-sized enterprises (SMEs), focusing on AI and digital trade.
The program includes training on cross-border digital trade, cloud tools, and AI productivity.
The UN Economic Commission for Africa (UN ECA) and TradeMark Africa are launching a capacity-building initiative for women-led businesses to enhance digital trade capabilities.
This initiative aims to support the AfCFTA's goals and improve digital infrastructure and access to finance.