Back to today’s briefing

Story perspectives

Disney Prepares 2027 Lineup to Boost Live Event Viewership

11/20/2025

35 5

Summary

Story summary

The Walt Disney Company (Disney) is leveraging the 2025 CMA Awards to prepare a 2027 lineup including the College Football Playoffs and the Oscars.
The company aims to meet rising advertiser demand for live content as TV viewership declines.
Disney has secured rights to live events and is integrating sponsors into programming.
The CMA Awards will feature sponsors such as Booking.com and Sonic, with promotions highlighted on social media.

1 of 1

Story summary

The Walt Disney Company (Disney) is leveraging the 2025 CMA Awards to prepare a 2027 lineup including the College Football Playoffs and the Oscars.
The company aims to meet rising advertiser demand for live content as TV viewership declines.
Disney has secured rights to live events and is integrating sponsors into programming.
The CMA Awards will feature sponsors such as Booking.com and Sonic, with promotions highlighted on social media.