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Hyundai Unveils Rugged Crater SUV Concept at LA Auto Show

11/20/2025

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Summary

Story summary

Hyundai unveiled the Crater concept SUV at the LA Auto Show on November 20, 2025, as a design exploration.
The Crater has rugged styling and 33-inch tires, echoing Jeep Wrangler cues.
SangYup Lee, Hyundai's global design head, calls the Crater an adventure vision.
Hyundai has no plans to market the Crater, framing it as a design study.
Current models, including the Ioniq 5 and Palisade, suit casual driving.

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Story summary

Hyundai unveiled the Crater concept SUV at the LA Auto Show on November 20, 2025, as a design exploration.
The Crater has rugged styling and 33-inch tires, echoing Jeep Wrangler cues.
SangYup Lee, Hyundai's global design head, calls the Crater an adventure vision.
Hyundai has no plans to market the Crater, framing it as a design study.
Current models, including the Ioniq 5 and Palisade, suit casual driving.